원문정보
초록
영어
Recently the male beauty market is growing due to the consciousness change on the men's skin care center. The objectives of this study was to research what effect the men's skin knowledge and concern had on the consciousness of the men-specializing skin care center. This survey was conducted to subjects of 200 men in their 20-50s living in Busan from November to December 2015 by using a self-administered questionnaire. For analysis of collected data, frequency analysis, t-test, ANOVA, correlation analysis and multiple regression analysis were conducted using SPSS program (ver 21.0). The skin knowledge of the subjects was 69.9±19.2 (out of score 100) and the skin concern degree was 24.6±8.6 (out of score 50) and the consciousness of the men-specializing skin care center was 14.2±3.1 (out of score 18). To examine the impact factors on the men-specializing skin care center consciousness of the subjects, as a result of conducting the multiple regression analysis, the skin concern degree was relevant (p<0.05). Since the men's skin concern was related to the consciousness of the men-specializing skin care center, the men's skin concern should be heightened for the activation of the men-specializing skin care center.
목차
Ⅰ. 서론
Ⅱ. 연구방법
1. 연구대상 및 기간
2. 연구 도구
3. 자료분석
Ⅲ. 연구 결과
1. 연구대상자의 일반적 특성
2. 연구대상자의 피부특성
3. 연구대상자의 일반적 특성에 따른 피부지식, 피부 관심도, 남성전문 피부관리실의식도
4. 연구대상자의 피부 특성에 따른 피부지식, 피부 관심도, 남성전문 피부관리실 의식도
5. 남성전문 피부 관리실 의식도, 피부지식, 피부 관심도의 상관관계
6. 남성전문 피부 관리실 의식도에 미치는 영향요인
Ⅳ. 고찰
Ⅴ. 결론
참고문헌