earticle

영어

This study that is based on the difference between importance and satisfaction of service scape cues of local festivals examined the several variables theoretically and for the practical research, the questionnaire was distributed to the visitors of festivals. As a result, There was a statistically significant difference between the importance and the satisfaction of servicescape cues of a local festival, and selly significant effect. As a result of the IPA research, 'Human service', 'Program entertainment' are categorized into the 1st. quadrant of "Keep up the good work" and the 'Convenience' is categorized into the 2nd. quadrant of "Concentrate here" 'the attractiveness of food' is categorized into the 3rd. quadrant of "Low Priority" and 'Design of space' is into the 4th. quadrant of "Possible Overkill" This study shows that the key competencies required for the Local festival are Human service, Program entertainment and Convenience.