원문정보
The Influence of Internal Marketing of Travel Agency on the Creativity and Task Performance of Employees
초록
영어
The results of this study can be used as a basic data to recognize the importance of creativity of travel agency employees in terms of human resources management. Research models and hypotheses were set up based on previous studies and survey was conducted for travel agency employees. To summarize the results, 12 hypotheses were constructed through the research model, of which 3 hypotheses were rejected and the remaining 9 hypotheses were adopted. The main results are as follows. First, internal marketing of travel agencies has a positive influence on the creativity of employees. Except for a few routes, it was confirmed that the four internal marketing strategies of travel agencies, such as reward system, delegation of authority, education and training, and internal communication, positively influence the creativity of employees. Second, the creativity has a positive effect on job performance. It is found that the creativity factor of the individual competence of the travel agency employees positively affects the efficiency of the work and the ability to perform the work, which can be deduced from the performance in the course of the work.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 내부마케팅
2. 창의성
3. 직무성과
Ⅲ. 연구설계
1. 연구모형과 가설설정
2. 조사설계
3. 변수정의 및 설문지 구성
Ⅳ. 실증분석
1. 표본의 특성
2. 측정도구의 신뢰성 및 타당성 분석
3. 가설의 검정
Ⅴ. 결론
참고문헌