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영어

For a longtime, drama used to be the only successful genre for Korean wave. Popularity of this genre is still going on. Fortunately, entertainment programs have been emerged as a remarkable commercial genre for Korean wave. They have been exported or re-made into foreign versions. Particularly, China has huge entertainment TV market that American TV program format has been consumed largely : “American idols” is one of their greatest format in China. China has started to pay attention to Korean entertainment programs since 3 or 4 years ago. Huge success of “Running Man” in China served as a momentum. Now China is the largest buyer country of Korean entertainment TV programs. Most of the Korean entertainment TV programs that have recorded highly domestically have been exported in the Chinese market. They are buying formats of Korean TV programs and are also co-producing programs with Korean TV stations. Some staffs of TV production such as director, writer, scripter are going to China and work together with Chinese TV players. Even Chinese investors invest for making Korean TV programs or merge Korean TV production company. In this research, we have examined the types of TV program formats that are exported and re-made in China. In particular, entertainment formats have been sold and re-made in Chinese version. “Running man”, “Papa where are we going?”, “Superman returns”, “I’m a singer”, etc. are some examples of successful programs in Chinese market. Some programs have been even ranked first in rating. Also, “We’ve got married”, “Running man” have been produced in Chinese version in several seasons. We have classified entertainment formats by the contents and the forms in this study : diverse formats of music shows like “I’m a singer”, “Hidden singer”, “Guised master of song”, along with real variety programs with no set scripts like “Running man”, “Superman returns”, and fake experience programs like “We’ve got marred” are the most popular formats. This case study of Korean TV program formats exported to China will give us some insights and will guide us to develop different formats in foreign country. The future study will be the comparative research between best selling formats worldwide like “Big brother” of Endemol, Netherlands.