earticle

영어

This study aims to analyse priorities in support policies for export promotion in agriculture 6th industry using AHP. The results of the analysis are summarized as follows: In step 1, 46.3% responded that overseas market development was more important and 37.2% responded that promotion marketing was more important than added value increase strategies (11.7%) and financial support strategies(4.8%). As financial support strategies, 43.6% responded that foreign exchange risk insurance and short-term export insurance were more important than support of shipping expenses for sample clearance(28.7%), export farm-food certification support (18.1%), and export logistics cost support (9.7%). As for added value increase strategies, 58.8% considered export commercialization strategies more important, 32.3% considered individual brand support project more important and 8.9% considered overseas joint logistics center support project more important. In respect to promotion marketing strategies, 43.8% and 40.1% considered overseas promotion event support program and overseas antenna shop management project support program more important respectively followed by global K-FOOD fair (10.8%) and co-CEO brand project(5.3%). As for overseas market development project, 72.1% responded that foreign buyer trade leads were more important and 19.5% responded that international fair visit strategies were more important than fishery products trade information strategies (8.3%).

한국어

본 연구는 AHP분석을 이용하여 농업 6차산업의 수출활성화를 위한 지원정책의 우선순위를 선정하는 것이 연구의 목적이다. 분석결과를 요약하면, 1단계 평가항목에서 해외시장개척이 46.3%, 홍보․마케팅이 37.2%로 부가가치확대방안(11.7%), 금융지원방안(4.8%) 보다 더 중요하다는 의견이 많았다. 금융지원방안은 환변동보험 및 단기수출보험 43.6%로 샘플통관 운송비지원 28.7%, 수출 농식품 인증지원 18.1%, 수출물류비지원 9.7% 보다 더 중요하다고 답했다. 부가가치확대방안에서는 수출상품화사업방안이 58.8%로 개별브랜드 지원 사업(32.3%)과 해외공동물류센터 지원 사업(8.9%)보다 더 중요하다고 인식하고 있다. 홍보․마케팅 방안은 해외 판촉행사지원방안과 해외 안테나숍 운영사업 지원 방안이 43.8%와 40.1%로 글로벌 K-FOOD FAIR(10.8%), 공동대표 브랜드사업(5.3%)보다 더 중요한 수출활성화 방안으로 나타났다. 해외시장개척 방안은 해외바이어 거래알선방안이 72.1%로 국제 박람회 참가방안 19.5%, 농수산물 무역정보 확충방안 8.3%에 비해 중요도가 압도적으로 높았다.