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Hedging Strategies in Health Discourse : A Study of Pharmaceutical Leaflets

원문정보

Esther Serwaah Afreh, Osei Yaw Akoto, Kodwo Adam-Moses

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초록

영어

Hedging, as a rhetorical tool, has received considerable attention from scholars from diverse fields of study such as advertisement, politics, and religion. Despite the extensive exploration of the topic, it has not received much attention in health communication. Thus, this study, which employs Quirk, Greeenbaum, Leech, and Svartvik’s (1985) functional principle for establishing word class and Hyland’s (1998) model as frameworks, investigated the various linguistic realizations and functions of hedges in pharmaceutical leaflets (PL), which are also called Patient Information Leaflets. The study, which is based on 50 PLs obtained from some leading pharmaceutical shops within the Cape Coast metropolis and other areas, adopted both qualitative and quantitative content analysis. It was found that pharmaceutical companies employed certain lexico-grammatical hedging devices to mitigate their claims. The study has implications for both patient-pharmacist communication and hedging theories.

목차

Abstract
 Introduction
 The Patient Information Leaflet
 Methodology
  The Corpus for the Present Study
  Analytical Framework
 Literature Review
 Results and Discussion
  Lexical Hedges
  Non-Lexical Hedges
 Conclusion
 The Authors
 References

저자정보

  • Esther Serwaah Afreh Kwame Nkrumah University of Science and Technology, Ghana
  • Osei Yaw Akoto Kwame Nkrumah University of Science and Technology, Ghana
  • Kodwo Adam-Moses Kwame Nkrumah University of Science and Technology, Ghana

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자료제공 : 네이버학술정보

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