원문정보
A Study on the Influence of Tourism Experience Factors on the Memory, Satisfaction and Loyalty of Tourist Attractions
초록
영어
The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.
목차
1. 서론
2. 이론적 배경
2.1 체험경제이론
2.2 기억
2.3 만족
2.4 충성도
3. 연구 설계 및 연구방법
3.1 연구모형
3.2 가설설정
3.3 조사방법
4. 실증분석
4.1 표본의 인구통계학적 특성
4.2 확인적 요인분석
4.3 연구모형의 가설검정
4. 결론
5. References