earticle

영어

The present study sought to examine the effects of small medium sized business CEOs’ entrepreneurship innovativeness, need for achievement, and risk taking on management performance; furthermore, the moderating effects of marketing capacity and financial capacity in the foregoing influencing relationships were reviewed. In summary, the results are as follows. First, small medium sized business CEOs’ entrepreneurship the need for achievement and risk taking were shown to have statistically significant positive (+) influences on management performance. Second, marketing capacity was shown to have moderating effects on the relationships between management performance and entrepreneurship innovativeness/ need for achievement and the moderating effects of financial capacity were found only in the relationship between management performance and the need for achievement. Finally, the results of the present study emphasize the importance of cultivation of entrepreneurship that affects small medium sized business CEOs’ management performance and imply that this cultivation can reinforce the effects of managers’ marketing capacity and financial capacity on management performance. The study concludes with discussing the limitations and directions of further research.