earticle

영어

The purpose of this study is to suggest the implications for strengthening middle-low price hotels in S. Korea by analyzing the effect of organizational learning affected by market orientation on job satisfaction and business performance. In order to achieve this goal, 300 questionnaires were distributed, from June, 1st to June, 20th, 2016, to employees engage in middle-low price hotels in Seoul, and 287 sheets were collected. However 250 valid samples were analyzed for this study. For the empirical analysis, SPSS 18.0 for Windows and AMOS 18.0 statical package program were used. The results from the analysis are as follows; First, market orientation affects significantly on organizational learning in a positive direction(.997). Second, organizational learning affects significantly on job satisfaction in a positive direction(.895). Third, organizational learning affects significantly on business performance in a positive direction(.361). Forth, Job satisfaction affects on business performance in a positive direction(.475). In addition, this study analyzed the indirect effect of market orientation on business performance. Therefore, we could find that the influence of market orientation on business performance by mediating organizational learning and job satisfaction is much more powerful than mediating only organizational learning. The managerial implications from this research were suggested, and the limitations were also discussed.