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Purpose: The study aims to evaluate satisfaction of toothpaste adding natural materials extracted from Zanthoxylum schinifolium and various herbs (Pine, Lemongrass, Spearmint). Methods: We performed the first survey to collect basic data for the development of natural herbal toothpaste. Participants were the general public in Jeonju and Iksan of Jeollabuk-do, and a total of 273 questionnaires were analyzed for the study. By adding anthoxylum schinifolium and herbal extracts (Pine, Lemongrass, Spearmint) to the toothpaste, four kinds of natural herbal toothpaste prototypes were manufactured. The second survey was conducted to assess the satisfaction one week after using the natural herbal toothpaste prototypes. Results: Satisfaction with current toothpaste was 3.52. The most important criterion of toothpaste was the prevention of tooth caries. 55.3% participants obtained toothpaste information through advertising. The survey indicated the most worrisome ingredient of toothpaste was surfactant, showing 55.3%. The overall satisfaction of natural herbal toothpaste was 3.99; among the four natural herbal toothpaste, toothpaste 2 (Zanthoxylum schinifolium, Lemongrass) showed the highest satisfaction as 3.99; and toothpaste 3 (Zanthoxylum schinifolium, Spearmint) showed the lowest satisfaction as 3.56. Conclusion: Four kinds of natural herbal toothpaste showed higher satisfaction as 3.99. In particular, the toothpaste adding Zanthoxylum schinifolium and Lemongrass extracts