earticle

영어

Web labels, the titles of website categories, play an important role in helping website visitors find what they are looking for. As interface texts, however, they have drawn little scholarly attention in the field of translation studies. This study aims to investigate translated web labels of eight Korean corporate websites. Based on the view that web labels are completed texts in their own right and therefore should meet the textuality standards established by Beaugrande and Dressler (1981), the analysis is carried out from the framework of seven textuality criteria (cohesion, coherence, intentionality, acceptability, informativity, situationality, and intertextuality).