earticle

영어

In 2015, the total container throughput of Busan Port increased by 4.1% to 19.45 million TEU, while the throughput of transshipment cargo increased by 7.6% to 10.8 million TEU, indicating that transshipment cargo is increasing in importance in terms of both growth rate and market share. In the Northeast Asia region, mainly China, Japan, and Russia ports use Busan port as the transshipment port. Therefore, the objective of this study is to derive port of marketing for transshipment of transit port of Busan port by portfolio analysis of major port of Korea, Japan and Russia using Busan port as a transshipment port. The result indicated Tianjin, Qingdao, Dalian, and Shanghai were included as key marketing target ports for the transshipment of Busan port. Ports requiring continuous marketing are Ports in Shenzhen, Xiamen, Hakata, Nagoya, Yokohama, Ningbo, Vladivostok, Tokyo, and Osaka. As a result of the selected ports, it can be used as a marketing strategy for attracting transshipment cargoes to Busan port and as a basic data.