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논문검색

기술이 문화에 미치는 영향과 국제경영에 대한시사점 – 개인주의, 집단주의 문화가치관을 중심으로

원문정보

Technology affect Culture and Implications for International Management : On Focusing Cultural Dimension of Individualism and Collectivism

김학조, 이지석

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초록

영어

Does modern technology has changed culture ? Technology directly affects the way humans live. Further, the culture can be changed by diverse set of factors such as technology. Previous studies has explained the concept of culture is remained constantly and does not changed by the theoretical aspects. However, this paper consider the culture is a dynamic factor and changes as a result of diverse set of factors such as technology. the aim of this paper is that analyzing secondary data about culture and technology by utilizing Hofstede and GLOBE. Additionally, The development of technology proves that level of individualism would be generated from the improvement of current technology. This study also finds that technology capabilities, technology diffusion are positively related to Individualism. otherwise, The results our research into the statistical data have found that the development of technology decreases Power Distance(PDI) Finally, this paper supports the idea of global cultural convergence and suggests the technology is an important driver of convergence among different cultures.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구모델 및 가설설정
 Ⅳ. 실증분석 검증결과
 Ⅴ. 결론 및 시사점
 참고문헌

저자정보

  • 김학조 Hak Cho Kim. (사)기업경영문화연구원 원장, 상지대학교 산학협력단 조교수
  • 이지석 Ji- Seok Lee. 세명대학교 국제통상학과 부교수

참고문헌

자료제공 : 네이버학술정보

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