earticle

영어

This paper examines the impact of two kinds network quality of horizontal network —— competitor network quality &non-competitor network quality on firm’s innovative performance, considering the moderating effect of entrepreneurship orientation and market orientation. Analysis of 165 industrial firms from Fu Jian province indicates that innovative performance is influenced by competitor network quality negatively but by non-competitor network quality positively. And results suggest that firms with higher entrepreneurship orientation prefer non-competitor network quality to competitor network quality to achieve higher innovative performance; However, firms with higher market orientation tend to choose competitor network quality rather than non-competitor network quality to create higher innovative performance. Namely，the higher the non-competitor network quality ,the better the firms innovative performance, but the higher the competitor network quality ,the lower the firms innovative performance; So, if a firm tends to reach higher innovative performance, we suggest they choose to build good relationship with non-competitor networkers, such as school, institute and government etc. rather than their competitors. As regard to the moderating effect of entrepreneurship orientation on the relationship between non-competitor network quality and innovative performance, our results indicate that the higher the entrepreneurship orientation of firms, the stronger positive relationship between non-competitor network quality and innovative performance will be. But as for the moderating effect of market orientation, the result is otherwise, the higher the market orientation, the weaker positive relationship will be between the non-competitor network quality and innovative performance.The Implications for research、theory and practice are as followed .This paper concentrates on the research of horizontal network quality, dividing horizontal network quality into two parts , one is competitor network quality ,and the other is non-competitor network quality , expanding the range of firms’ network research. It centers on the quality of network, not the network structure and the relationship quality between innovative performance. Finally, the limitation is discussed in the end of the article.