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Memory of Joseon custom through photograph and postcard of Japanese Colonial Period Choi, In-Tag The pictures and postcards created and distributed during Japanese Colonial Period are base data for recovery and reconstruction of custom of the time. However, there are some negative views as they were used as a part of ideology to reinforce the colonial control of Japan as a tool symbolizing the value, uncivilization and barbarism. In other words, theory of cultural evolution which argued that the Joseon culture is subjected to improvement and enlightened by Japanese, the less developed culture, and that it must be civilized through Japanese colonial governing was used in postcard images. Therefore, this study discusses how the “tradition” related postcards present “Joseon” based on the traditional customs of Joseon from Japanese point of view, or even from the Korean point of view. Joseon custom reenacted in the postcard starts from “record” and goes through reenactment of “memory” of others and pose considerable influence on building stereotyped view point on others. This study aims to examine “Joseon folklore and custom” postcards among the images chosen and represented by Japanese during “Japanese Colonial Period”. However, due to the limitation on paper, the study aims to examine the fraction of images from “Shindongkyu Collection” about Joseon custom. However, due to the limitation on paper, only a fraction of images from a huge amount of “Shindongkyu Collection” have been handled and described in the present paper.