원문정보
국제문화기술진흥원
International Journal of Advanced Culture Technology(IJACT)
Volume 5 Number 2
2017.06
pp.1-8
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
It is usually that some people who did not plan to buy anything walk into e-mart, but walk out with something in hands. Obviously, these people were stimulated and the result is purchasing something maybe are not really needed. As a consumer, sometimes we are interested in what somebody else is using, and sometimes we cannot help trying a kind of new drink when we found many of people around are drinking it. In this paper, conformity psychology’s effect in the advertisement will be checked in the hope of helping improve the advertisement effectiveness.
목차
Abstract
1. Introduction
2. Theoretical Framework and Literature Review
2-1. Conformity
2-2. Advertising effectiveness
2-3. Involvement
2-4. Literature on conformity
2-5. Literature on conformity and advertisement effectiveness
3. Method
3-1. Measurement
3-2. Experiment design
3-3. Focus group
4. Results
5. Conclusion and Discussions
References
1. Introduction
2. Theoretical Framework and Literature Review
2-1. Conformity
2-2. Advertising effectiveness
2-3. Involvement
2-4. Literature on conformity
2-5. Literature on conformity and advertisement effectiveness
3. Method
3-1. Measurement
3-2. Experiment design
3-3. Focus group
4. Results
5. Conclusion and Discussions
References
저자정보
참고문헌
자료제공 : 네이버학술정보