earticle

영어

Social Media, and especially video platforms, are media made by their users. They offer a digital play of material, reconfigurations and refashions by the practice of remediation (cf. Bolter/Grusin: 2002). Remediation is the encounter between media, a intermediate recycling of previous media forms.1) Users connect with each other easily and so communities of interests develop, e.g. in the case of video plattforms, around the audiovisual content. Video clips build rows of similarities and certain affiliations and offer experiences by exploring, commenting, liking or sharing them. Parodic remediations are one famous form of audiovisual participation online and this practice is illustrated here with the German controversy about Thilo Sarrazin as test case for heuristic micro analysis. Firstly I provide a concept of digital spaces of media lived experiences, with which I ask how video platforms could constitute lived experience spaces and reflect about the modern digital mundane life worlds. Secondly I provide a short introduction to the German controversy about Thilo Sarrazin. Subsequently I illustrate the cultural practice of remediation along the three characteristics of social media digitalness, networkedness and participation. Parody is besides other styles and genres one famous form of remediation in social media, therefore I provide finally with parodic practices a glimpse into social media users’ treatment of the Thilo Sarrazin Controversy.