원문정보
초록
영어
This research will take PokemonGo, as a case of location-based augmented reality (AR) mobile game, and explore the existence of its links to tourism within the full spectrum of mobile AR games. So far this field of empirical study in tourism is yet the minority due to the uncommon characteristics mobile AR technology holds. By illuminating the aspect of AR games which wholly immerses with the real geographic space, the study seeks to find the relation between AR satisfaction and destination satisfaction. The research model and measurement indices are drawn from the balance theory and data collection from PokemonGo users will be analyzed.
목차
Introduction
Literature review
PokemonGo
End-user satisfaction
Immersion satisfaction
Balance Theory
Research model & Hypothesis development
Research methodology
Questionnaire design
Data collection
Data analysis
Expected contribution
Limitations
Acknowledgments
References
