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논문검색

Session G - 일반세션 : 소셜 미디어, 좌장 : 이종태(서울여자대학교)

A Study on the Factors Affecting the Conflict Strategies of Online and Offline Organizations : Focusing on the Effects of Organizational Jargons and Personal Use of Social Media

초록

영어

There are many conflicts among online communities’ users and are diverse types of online communities which have their own conflict managements. Also, there are many users who perceive their online communities useful both in their cyber and in their real life. It is hard to find previous studies explaining the relationships among individual inclination, linguistic habits and conflict managements. Based on these academic concerns this study aims to clarify the effects of jargons and focuses on finding out whether there are considerable relationships among individual inclination, linguistic habits and the types of conflict managements affect the actual community participation. There are significant relationships among jargons, conflict managements, selfishness and personally perceived usefulness. This study also explains whether the usage frequency of jargons online communities would affect the types of management, personally perceived usefulness and communities’ members’ participation. Moreover, it may be clear online jargons effects on communities’ members’ participation, personally perceived usefulness

목차

Abstract
 Introduction
 Literature Review
  Conflict and Communication Channels to Manage Conflicts
  The effects of using jargons
  Features of online communities
 Hypotheses and Proposed Research Model
 Analysis and results
 Conclusion and implications
 Limitations and suggestions for future studies
 Acknowledgments
 References

저자정보

  • Baek, U Jin Undergraduate Student, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea
  • Lee, Miji Undergraduate Student, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea
  • Lee, Jongtae Assistant Professor, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea

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  • 4,000원

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