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논문검색

Session G - 일반세션 : 소셜 미디어, 좌장 : 이종태(서울여자대학교)

Exploring factors that influence knowledge sharing behavior within social media platforms : A multiple gaps model

초록

영어

Knowledge sharing is seen as one of the essential processes for knowledge management. A growing number of professionals have started social media (SM) platforms and use this tool to share their ideas. It is important to explore ways to encourage individuals to contribute personal knowledge and to assist SM members to share their expertise. This paper offers a new perspective(a multiple gaps model) on the mechanisms related to the sharing knowledge, which in turn facilitates SM platforms knowledge sharing behaviors and yields important implications for understanding knowledge sharing behavior in SM platforms. The aim of this research is to determining and examining the factors that may encourage and enhance the knowledge sharing behavior using SM platforms. To achieve the objective of this research, we have conducted questionnaire survey with the users, where 265 questionnaire were distributed of in the various university in Korea. The results from the survey indicated that, 10 out of the 11 proposed hypotheses are supported. These hypotheses are the crucial factors that influence the knowledge sharing behaviors of users.

목차

Abstract
 Introduction
 Literature Review
  Knowledge Sharing
  Knowledge sharing and SM platforms
  Theories Applied on Knowledge Sharing
  Factors Influencing Knowledge Sharing Behavior
 Research Model and Hypothesis
 Research Methodology and Data Analysis
  Survey Administration and Sampling
  Data Analysis and Results
 Conclusion
 Acknowledgments
 References

저자정보

  • Jinku Lu Ph.D. Candidate, MIS, Dept. of Business Administration, Pusan National University, Busan, 46241 Rep. of Korea

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