earticle

영어

Convention and Exhibition industry is now accessing the period of combination and reorganization after experiencing the fast growth of the past 20 years. This article provides a pivotal assessment to the biggest exhibition market in Asia. By colligating various existing Chinese, English and Korean literature, including printed and on-line media documents, individual account and talks, it analyzes the present problems and potential prospects. Besides, inspects the influence of the market combination, exhibition operation, convention center management and the development of destination. China is still treated as a pivotal emerging international market. Therefore, it is a useful reference for the other emerging market concluded from the development of exhibition which should arouse the interests of scholars and practitioners.