원문정보
The Factors on the Use of Online Overseas Purchasing Agent Service in China
초록
영어
As the number of people going aboard is growing and technology is developed rapidly, Chinese customers are also getting better understanding about overseas products, and they hope to get less expensive and better ones, which leads to the growth of the online overseas purchasing agent service. In this paper, we tried to analyze the factors that impact the usage of online overseas purchasing agent service using the survey data. We found that customers pursue not only the reasonable prices but also enjoyment of shopping in the online overseas purchasing agent service. In addition, product scarcity and the information literacy of a customer were positively related with the use of online overseas purchasing agent service.
목차
1. 서론
2. 선행연구
2.1 인터넷 쇼핑몰에서의 지각 연구
2.2 온라인 해외직구 관련 연구
3. 연구 모형 및 가설
4. 분석 결과
4.1 자료 수집
4.2 신뢰성 및 타당성 분석
4.3 가설 검정
5. 결론
References