earticle

영어

Due to development of smart and network technologies, social network service (SNS) has become popular in daily life. With increasing use of SNS, the scope of communication has been widened. Lots of activities can be easily shared daily on SNS. Differing with opinions about more activated communication on SNSs, some people have viewpoints that, in some cases, communications may be decreased among SNS users. This research is to investigate whether there may be the differences among generations in the social network age. Major concerns of study are as follows. First, there may be differences in age related to the decrease of communication activities. On the other hand, there may be differences among generations related to the increase of communication. Two research steps have been adopted that the FGI (focus group interview) was to understand. Defining actual communication status was the first step, and an empirical approach, a survey to verify hypotheses, was performed as the second step. Key findings of the study were that older generations perceived communication has been decreased. Research results can provide implications regarding characteristics of SNS communication.