earticle

영어

Knowing that the Korea focuses on medical service as an engine for economic breakthrough, the present study aims at suggesting the need for business reconstitution of medical service oversea expansion. We investigate inbound and outbound overseas expansion types through obtained secondary data. The research insists that the Government should develop integrated governance structure in order to ensure the appropriability and to stimulate the company activities. In other vein, stakeholders in medical service industry must endeavor to identify and to develop their own core competences. All these strategic efforts may help in strengthening public confidence of Korean medical services in long-term. Therefore, the activities relevant to strengthening public-private partnership(PPP) would be the crucial factor to cope with turbulent and uncertain overseas market. Based on the above discussion, this studys suggests the implications and limitations. Then, we end by suggesting other avenues for future research.