원문정보
초록
영어
As the boundary of MNCs enlarged, interest and demand for MNCs’ Corporate Social Responsibility (CSR) has risen continuously. The opportunity and demand for CSR are more prevalent in emerging countries, due to greater poverty, environmental degradation, and institutional governance issues. Especially in China, demand for CSR has continuously risen from the government and locals over the last two decades. In this study, we attempts to answer the question that has received insufficient attention: What are the factors that influence CSR activity of Korean MNCs in China? We suggest that MNCs' CSR in emerging country is influenced by several factors: institutional motives and resource capability. The results show that business environment, foreign ownership, financial asset and physical asset influenced the level of CSR. The results also suggest that the purpose of market enterance and reputational asset did not influenced the level of CSR.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 분석결과 논의
Ⅵ. 토의 및 한계
참고문헌