earticle

영어

The article employed System Dynamics model as basic analytical framework to make study on the external equity cooperation influences the stability of airline strategic alliance. Combined with the implementation mechanism of the alliance’s dynamic stability, the paper analyzed how the equity cooperation made an impact on the stability of airline strategic alliance, ranging from resource dimensions, risk dimensions to social capital dimensions. What’s more, the System Dynamics model, relating to the airline strategic alliance stability, has been established. By simulating the model, the paper made study on the stability of airline strategic alliance influenced by external equity cooperation. The simulation results show that the impact of external equity cooperation was closely relevant with the proportion of shareholding, the factor that the willingness of alliance members continued to invest resources in the alliance and the tightness of participating in the cooperation of the alliance.