earticle

영어

Currently, all of the industry is in need of globalization, it has become a burden to have to have to survive in endless competition between domestic and foreign companies. The beauty industry will be faced with difficulties to survive without being innovative in many ways. Nevertheless, the nail industry, which is one ares of beauty industry has again shown a tendency to expand to other areas of the beauty industry, is thought to be the promising area in national certificate era, but more strategic management becomes necessary due to nonincreasing household income, increased aging population and unemployment. The research on the nail shop so far has mainly focused on the satisfaction of the nail shop services. As a result of the analysis, understanding, utilization and satisfaction of SNS marketing were shown to have positive (+) significant effects on financial and non-financial performance in the business. Therefore, research results suggest as follows in case of the process of management or start-up of the nail shop. First, learn and understand the SNS marketing. Second, utilize actively the elements of the SNS marketing. Third, it tells us there is a need to operate at least two or more types of SNS marketing elements that seems to be the best suited to your business. According to the research results, understanding, utilization and satisfaction of SNS marketing elements was helpful to generate revenue and profit and to secure and manage customers in the business. This study has a limitation for the overall generalization because we selected 6 channels among various kinds of SNS marketing channel. As a future additional research, we suggest the analysis of SNS marketing channel that explain more the business performance. From this, we expect to give more helps to owners of the nail shop and to increase of the success rate of start-ups.