원문정보
The Effect of Makeup Recognition on Kwan-Sang Makeup Recognition and Assessment after Kwan-Sang Makeup
초록
영어
This study investigated the effect of makeup recognition on Kwan-Sang makeup recognition and assessment after Kwan-Sang makeup. The purpose is to offer basic information of an effective marketing way of customers visiting a makeup shop and suggest a way to seek revisit intention through this. Targeting women living in Seoul and Gyeonggi-do, the final 499 questionnaires were analyzed by SPSS 21.0, and a result is as follows. As a result of investigating the effect of Kwan-Sang makeup recognition on assessment after Kwan-Sang makeup, as recognition dimension of Kwan-Sang makeup increases, a psychological satisfaction factor that is assessment dimension after Kwan-Sang makeup increases. To conclude, Kwan-Sang makeup is positively evaluated by customers, so if makeup shops develop various programs to offer rational manual related to Kwan-Sang makeup to customers and reeducation of makeup majors to manage customers with more services through a practical study of Kwan-Sang makeup, image of makeup shops will be greatly improved. In a follow-up study, the researcher hopes that a practical study that can be actively and actually used by considering more various variables of makeup recognition and Kwan-Sang makeup lasts.
목차
I. 서론
II. 이론적 배경
1. 메이크업인식
2. 관상메이크업
III. 재료 및 방법
1. 연구대상 및 자료의 수집
2. 연구문제
3. 설문지의 구성
4. 측정도구 및 자료의 분석
IV. 결과 및 고찰
1. 연구 대상자의 일반적 특성
2. 메이크업인식 및 관상메이크업 평가요인분석
3. 메이크업인식요인이 관상메이크업인식과 관상메이크업 후 평가에 미치는 영향
4. 관상메이크업인식이 관상메이크업후 평가에 미치는 영향
V. 결론
VI. 참고문헌