earticle

영어

This study investigated the effect of makeup recognition on Kwan-Sang makeup recognition and assessment after Kwan-Sang makeup. The purpose is to offer basic information of an effective marketing way of customers visiting a makeup shop and suggest a way to seek revisit intention through this. Targeting women living in Seoul and Gyeonggi-do, the final 499 questionnaires were analyzed by SPSS 21.0, and a result is as follows. As a result of investigating the effect of Kwan-Sang makeup recognition on assessment after Kwan-Sang makeup, as recognition dimension of Kwan-Sang makeup increases, a psychological satisfaction factor that is assessment dimension after Kwan-Sang makeup increases. To conclude, Kwan-Sang makeup is positively evaluated by customers, so if makeup shops develop various programs to offer rational manual related to Kwan-Sang makeup to customers and reeducation of makeup majors to manage customers with more services through a practical study of Kwan-Sang makeup, image of makeup shops will be greatly improved. In a follow-up study, the researcher hopes that a practical study that can be actively and actually used by considering more various variables of makeup recognition and Kwan-Sang makeup lasts.