earticle

영어

In today's society where men are also very generous to their appearance presentation ways or range and change actively, this study tries to find the correlation between recognition and actual conditions of makeup for men and influential factors, depending on the genera characteristics of men's skin and color makeup, such as age, final education, occupation, and marriage, in order to built the actual data for the development of the beauty industry. In addition, the purpose of the study is to contribute to the efficient growth and development of the future market and to the proper application of makeup for men. To achieve that, this researcher had conducted the survey of self-administered questionnaire with 200 men living in Busan and Gyeongsangnam-do from Jun. 22 to Jul. 5, 2016. The effective 199 copies of questionnaire were used for analysis. The results are presented as follows: The interest in color makeup for men was analyzed. 31.7% of them were highly interested in color makeup. There were statistically significant differences depending on age, final education, occupation, and marriage (p<.01). More specifically, those aged less than 30 had high interest. Those who were going to two-year college or already graduated, students and those with professional occupation were relatively highly interested in color makeup. Unmarried men were relatively higher interested in skin makeup than married ones.