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논문검색

Research on the E-commerce Platform Performance and Green Supply Chain based on Data Mining and SVM

초록

영어

In the network environment, supply chain management has greatly reduced the product development cycle, reduce the inventory. With the continuous development of information technology, e-commerce logistics platform has become the main factor affecting the development of logistics industry. In this paper, the authors research on the E-commerce platform performance and green supply chain based on data mining and SVM. The green supply chain considers the environmental problems in every link of the supply chain, and promotes the coordinated development of economy and environment. The result shows that the most critical factor that affects the satisfaction of consumer to B2C e-commerce platform is the accurate, complete and reliable logistics service.

목차

Abstract
 1. Introduction
 2. SVM algorithm and Data Mining
  2.1. Support Vector Machine
  2.2. Data Mining
 3. Electronic Commerce Platform and Green Supply Chain Management
  3.1. Electronic Commerce Platform
  3.2. Green Supply Chain Management
 4. Empirical Analysis
  4.1. Questionnaire Design
  4.2. Reliability Analysis
  4.3. Multiple Regression Analysis
 5. Conclusions
 References

저자정보

  • Ying Xu Business School, Sias International University, Xinzheng City, China
  • Xuemei Zhang Business School, Sias International University, Xinzheng City, China
  • Hong Zhang Department of Economics and Management, Changsha University, Changsha City, China

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