earticle

논문검색

The Big Data Applications in Film Industry Chain

초록

영어

Nowadays, the audiences' consumption attitudes, consumption patterns and consumer groups are all in the great changes, thus it is necessary to improve the film’s revenue by excellent script selecting, accurate market positioning, effective product marketing, and accurate forecasting of the box office. This paper introduced the application and benefit of big data in the film industry chain in terms of film making and investing, film publicity and distribution, film broadcasting and film audience, pointed out many challenges that big data encountered in China’s film industry and finally provided useful suggestions for the practitioners in the film industry of all aspects.

목차

Abstract
 1. Big Data in Film Industry
 2. Big Data in Film Investing and Making
 3. Big Data in Film Publicity and Distribution
 4. Big Data in Film Broadcasting
 5. The Impact of Big Data on Movie Audiences
 6. The Challenges film industry met in Big Data Era
 References

저자정보

  • Xinran Wang Communication University of China, Information and Engineering College
  • Yan Wang Communication University of China, Information and Engineering College
  • Jianping Chai Communication University of China, Information and Engineering College
  • Xi Feng Communication University of China, Information and Engineering College
  • Ziyu Liu Communication University of China, Information and Engineering College

참고문헌

    ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

    0개의 논문이 장바구니에 담겼습니다.