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영어

Following the increasing in the global market, design has emerged in the business as a major strategic factor which multiplies the value-added of product. Recognizing that design can enhance national competitiveness, governments of a few developed countries have given significant support to design industry. Methods of design management are sought through the roles to create company values and carry out value creation of future customers. In the macro aspects, the first level of customers in design management are companies and the business value creation based on the prediction of environment change. Competition elements of business are eliminated differentiated positioning is attained through this process. Consequently, value chain is formed between companies. The position of design management in the industry must advance form a single specialized field in the company management to a new field of industry in the new business environment. Design management begins by broadening of designer's spectrum at the management level of the company. Design management will extend designer's creativity and innovative ideas to the differentiated base of future business. In order to foresee and regulate the direction and methods of the change in the design management. this theses studied conceptually the key success factors ( design strategy) of design management through empirical study and theoretical survey.