원문정보
A Study on The Cyber Marketing of Domestic Cyber Tour Business
초록
영어
The main purpose of this paper was to investigate the current status and problems of internet electronic commerce at the domestic travel companies in Korea. To accomplish the purpose of this paper efficiently and effectively, first of all, theoretical background of cyber travel companies and previous researches was reviewed briefly. Second, research methodology was discussed with the following topics: (1) a research model, (2) ranges of data collection: data collection period and methods, (3) evaluation factors of internet electronic commerce (4) data analysis methods Third, the current status of domestic cyber travel companies was discussed with following topics: (1) information of products provided (2) customer management (3) customer services (4) on-line sales activities (5) security and certificate authority (6) customer protections and other additional services (7) future directions Finally, this paper was summarized and future research areas were suggested briefly.
목차
II. 이론적 배경
1. 사이버 여행사의 개념 및 유형
2. 사이버 여행사에 관한 선행연구
III. 연구방법
1. 연구대상 및 평가요소
2. 분석 방법
IV. 국내 사이버 여행사의 사이버 마케팅 실태분석
1. 구매 이전 단계의 마케팀 활동 분석
2. 구매 시점의 마케팅 활동 분석
3. 구매 이후 단계의 마케팅 활동
V. 결론
참고문헌
Abstract