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영어

The purpose of this study is to verify the effects of organization characteristics and job characteristics in credit union on personal service quality by the effect of job attitude as intervening variable. And in this case it is verify the moderate role of individual characteristics(sex, education background and careers). Therefore the result of this study will contribute to the research for personal service quality in Korean credit uion. In order to achieve this goal I have examined the documents related to organization and job behavior as well as existing study results concerning the quality of personal service. On the basis of this theoretical observation I established models and hypotheses of research. I carried out at the same time positive analysis with a survey by questionnaire in order to verify the research hypotheses. I proceeded to the survey by questionnaire after confirming relevancy of the research model in preliminary examination. I performed statical disposition and analysis of the samples based on this. Questionnaire method was adopted to collect the empirical data. So the total of 1,298 questionaries were distributed to local credit union in Daegu and Gyongbuk area. But only 431 ones were collected for research data. Various statistical analysis were used to analyze the data. Verification of the research hypotheses is summarized as follows: First, hypothesis I is partially upheld as it was revealed that communication and organization fame of organization characteristics of the credit union of the quality of personal service. Second, verification of the effect of job behavior as parameter revealed that compliant organization commitment was the most effective and internalized organization commitment the most effective and internalized organization commitment and duty also showed effect as parameter. In case of compliant organization commitment perfect parameter effect was found in employment guarantee and fair compensation and compliant organization commitment between organization fame and procedural service indicated perfect parameter effect. In the case of internal immersion in organization and duty only in fair compensation did perfect parameter effect appear. In all other cases partial parameter effect was found to support hypotheses 2-1, 2-2 thus upholding hypothesis 2.