earticle

영어

The mobile Internet is the most important recent development, and mobile activity is only going to increase. In this paper, first, the type and characteristic of the mobile Internet service and the infrastructure to support that service are analyzed. The mobile Internet service consists of the consumer-based mobile Internet service (including communication, information, entertainment and m-commerce services) and the business-oriented mobile Internet service (including mobile groupware and mobile CRM services). The infrastructure to support the mobile Internet service consists of mobile Internet network, mobile Internet device, mobile Internet contents, mobile Internet solution. Next, the number of subscribers and market size of the mobile Internet service are predicted through a diffusion model. In the optimistic case, the number of subscribers is expected to jump from 8,279,000 in 2001 to 28,827,000 in 2005, and the market size is expected to jump from 851 billion won in 2001 to 7,733 billion won in 2005. In the pessimistic case, the number of subscribers is expected to jump from 7,960,000 in 2001 to 22,161,000 in 2005, and the market size is expected to jump from 818 billion won in 2001 to 5,945 billion won in 2005. Finally, the obstacles to the expansion of the mobile Internet service market are analyzed in terms of four infrastructure elements, and the strategies to overcome those obstacles are analyzed. For the continuous expansion of the mobile Internet service market, mobile Internet networks to provide fast and stable services in low cost, convenient mobile Internet devices to provide multimedia services, diverse good mobile Internet contents to satisfy the rapidly changing needs of consumers, and mobile Internet solutions to support other three infrastructure elements should be provided.