earticle

영어

This study, focusing on the general problems and improvement measures because of the fast development of e-commerce, will look into its overall concepts, domestic and overseas situation and specifically point out the problems in the Korean e-commerce and suggest improvement measures to tackle them. As information communication technology develops, the range and market size of e-commerce are speedily expanding. Therefore, in keeping with this trend, entrepreneurs are showing great interest in e-commerce to seize not only international competitiveness but also preempt competitive edge in the market in the future, based on the fact that it will have an extraordinary effect on the process and outcome of business. Advanced countries are strategically operating e-commerce to keep or strengthen the competitiveness of their countries and companies. Especially, they are making efforts to secure competitiveness for the interest of their own country, globalizing e-commerce through multilateral organizations, such as the OECD and APEC. Compared with those countries, domestic e-commerce is at its infant stage but is expected to grow rapidly. With its development, e-commerce gave rise to several problems. This study will look into three aspects of them: operational system, institutional unreadiness, and human resources. Firstly, the problems in operational system include consumers` lack of recognition, delivery problems, vulnerability of technologies like standardization, development of core factors, and lack of various products. Secondly, in the institutional side, the problems are security and unpreparedness for legal and institutional mechanism. Lastly, those in the human resources comprise lack of experts and organizations to train them. Later this study will seek ways to improve these problems. They can be solved through such measures as, supplement a legal and institutional mechanism, establish a formal consulting group in relation to e-commerce, supply various and differentiated products as well as information, defer e-commerce tax, intensify regulations on undue transactions and illegal behavior, complement e-commerce signature, solidify relief function to prevent consumers` damages occurred in the process of e-commerce, expand information as well as education for the sake of consumers, and strengthen international cooperation.