earticle

영어

With the increase of using internet in business, electronic commerce transforms transaction process. This study investigates the effects of a management practice of electronic commerce shopping mall on customer trust. Since the inception of electronic commerce, trust has been perceived by some to be a significant factor for success of internet shopping mall. Trust has been found to affects the behavior of customer. Customers` trust in and internet shopping mall affects their willingness to patronize the shopping mall. Our findings suggest that the membership customer management practice, electronic commerce hosting and a comprehensive shopping mall is important factor in creating customer trust in an electronic commerce shopping mall. So, internet shopping mall manager should do what they can to impress prospective customer with these three aspects of their operation. The result of this study have implications for the a successful management pract ice of electronic commerce shopping mall