원문정보
A Study on the Factors Influencing to the Selection of International Convention Facilities in Pusan Area
초록
영어
Modern industrial societies have come to the informalization era with the development of scientific techniques. So various industrial countries have pursued frequent intercourses to keep the international relation of cooperation in the international society complicated day after day, and have prepared a channel of information to induce to the international harmony immediately and international justice is suggested. Thus the weight of convention in hotel industries is very important. An overriding condition in the increase of hotel profits through a holding of conferences is the level of facilities, and therefore conferences holding activities may not be effectively deployed without better facilities than other hotels. Upcoming hotel convention facilities will be also visited by a lot users, and the increase of importance for them will get more anticipated. Therefore the weight of hotel convention facilities will be gradually higher in a national view holding mammoth events like ASEM, 2002 year`s Asian Games, World Cup Football Games, and also n a domestic view of facilities holding various scholarly seminars, group meetings, events held in cities. Conference planners think that a marketing strategy of distance, expense, approachment, conclusion of thoughts, and the examination of the perception of planners crucially influencing on the selection of conference facilities in order to maximize entries when select holding sites are required. Now a study on the influence of chief objects(conference planners and entries) of international conferences on the selection of conference facilities has not been performed.
목차
IIl. 국제회의 시설 선택요인에 관한 선행 연구
1. 국제회의 산업의 개최 현황
2. 국제회의 장소 선택요인
3. 국제회의 시설 선택요인
III. 연구방법
1. 가설의 설정
2. 조사설계
3. 변수의 조작적 정의
4. 통계적 분석방법
IV. 자료분석 및 가설검정
1. 자료의 분석
2. 신뢰성 및 타당성 검정
3. 가설의 검정
V. 결론
참고문헌
Abstract