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논문검색

부산지역 국제회의 시설의 선택 결정에 미치는 영향요인에 관한 연구

원문정보

A Study on the Factors Influencing to the Selection of International Convention Facilities in Pusan Area

김미경, 이성호, 이미란

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초록

영어

Modern industrial societies have come to the informalization era with the development of scientific techniques. So various industrial countries have pursued frequent intercourses to keep the international relation of cooperation in the international society complicated day after day, and have prepared a channel of information to induce to the international harmony immediately and international justice is suggested. Thus the weight of convention in hotel industries is very important. An overriding condition in the increase of hotel profits through a holding of conferences is the level of facilities, and therefore conferences holding activities may not be effectively deployed without better facilities than other hotels. Upcoming hotel convention facilities will be also visited by a lot users, and the increase of importance for them will get more anticipated. Therefore the weight of hotel convention facilities will be gradually higher in a national view holding mammoth events like ASEM, 2002 year`s Asian Games, World Cup Football Games, and also n a domestic view of facilities holding various scholarly seminars, group meetings, events held in cities. Conference planners think that a marketing strategy of distance, expense, approachment, conclusion of thoughts, and the examination of the perception of planners crucially influencing on the selection of conference facilities in order to maximize entries when select holding sites are required. Now a study on the influence of chief objects(conference planners and entries) of international conferences on the selection of conference facilities has not been performed.

목차

I. 서론
 IIl. 국제회의 시설 선택요인에 관한 선행 연구
  1. 국제회의 산업의 개최 현황
  2. 국제회의 장소 선택요인
  3. 국제회의 시설 선택요인
 III. 연구방법
  1. 가설의 설정
  2. 조사설계
  3. 변수의 조작적 정의
  4. 통계적 분석방법
 IV. 자료분석 및 가설검정
  1. 자료의 분석
  2. 신뢰성 및 타당성 검정
  3. 가설의 검정
 V. 결론
 참고문헌
 Abstract

저자정보

  • 김미경 Mee Kyung Kim. 경남정보대학 호텔경영과 조교수
  • 이성호 Sung Ho Lee. 경남대학교 경영학과 부교수
  • 이미란 Mi Ran Lee. 웨스틴조선비치호텔 마케팅팀 계장/영산대학교 호텔경영학과 겸임교수

참고문헌

자료제공 : 네이버학술정보

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