원문정보
An Exploratory Study for Strategic Approach of the Industrial Map in the 21St Century
초록
영어
These days, Our life cycle has changed by shifting quickly in the information technology. The internet is, that is so called the secondary Industrial Revolution, the driving force of the 21st industrial development and many people or company have took part in the internet business through the processing development of internet. Therefore, this study was performed : 1. This study is to show a definite and systematic conceptual framework. 2. This study is to establish the proper understanding and business activity for the internet business environment and is to settle the target market, the core value, and the factor of core success. 3. This study is to describe such as the result of study and hereafter is to suggest problem about the internet business.
목차
II. Internet Business의 모렐과 유형
1. Internet Business
2. Internet Business 모델
3. 인터넷 상거래의 현황 및 전망
III. 인터넷 비즈니스 전략
1. 인터넷 비즈니스 환경 분석
2. 목표시장 수립
3. 인터넷 마케팅의 전략 수립
4. 성공요인의 분석
IV. 결론
참고문헌
Abstract