earticle

영어

Domestic Health care service is needed to change from supply based concept to customer based concept. The reasons of this change are to the increase of health care service, high competition, and diversity of customer`s needs. It is required to develop marketing strategy based on customer`s needs to overcome present situations of health care industry. It should be invested th the health care service market based on the demand rather than the supply. Therefore, this study is to establish niche-marketing strategy by analysis of the demand and management of health care service through analysis of the domestic health care industry. In addition, it is studied to develop the competitive priorities of the health care industry.