earticle

영어

In general hotel service is divided into three dimensions - personal service, physical service, system service, which are based on the value of hotel service product. The study object is the room and F&B foreign guests(n=227) using deluxe hotels and first class hotels in Pusan extracted from convenience sampling and quota sampling methods, which is believed to be better than probability sampling because it has the limitations in that the access of prediction for foreign respondents is not easy. Both descriptive statistical analysis and hypothesis of emperical data ara made simultaneously by using of SPSSWIN statistical package system (i.e., Descriptive and Frequency test, Factor analysis, ANOVA, Multiple Regression, Partial Correlation, etc.) In conclusion, 1) as I have predicted, hotel perceived quality factors are also human factor, physical factor, and system factor. 2) Foreign guest`s satisfaction largely depends on human service factor, are moderated by nationality variable. 3) Perceived quality and guest` satisfaction are not significantly different at the .050 level by guest`s using situation, perior experience, and demographics with the exception of income variable. And 4) foreign guest`s satisfaction correlates to the perceived quality, guest`s attitude, and repurchase intention, especially moderates it between the perceived quality and guest`s satisfaction.