earticle

영어

The purpose of this study was concerned with ① finding the relationship between the degree of cultural difference understanding and the overall satisfaction of negotiation result ② assessing how the overall satisfaction of negotiation result is affected by the degree of cultural difference understanding in the international business negotiation. In order to test present study, the following research hypotheses were formulated: hypothesis 1: there is a significant relationship between the overall satisfaction of negotiation result and the degree of cultural difference understanding. hypothesis 2: the overall satisfaction of negotiation result is affected by the degree of cultural difference understanding. The major findings of this study were as below: 1. As the correlation analysis, the results of the test show that one factor(ability of language understanding) was not found to have significant relationship between the overall satisfaction of negotiation result and the degree of cultural difference understanding at the .05 level. According to the results, the hypothesis 1 was accepted for 12 factors on the 13 factors. 2. As the multi-regressional analysis, the overall satisfaction of negotiation result got influenced by the two factor in the degree of cultural difference understanding. The influence of the two factor to the overall satisfaction of negotiation result was explainded as 46%(R^2). According to the results, the hypothesis 2 was accepted for 2 factors on the 13 factors.