earticle

영어

The purpose of this study is to explore for Korean firms how to choose their partners, what are affecting variables when entering into contractual international arrangements with other companies. Among the factors that will influence the choice of operating mode are legal conditions, the firm`s experience, competitive factors, political and economic risk, and the nature of the assets to be exploited. The contents of this study are as follows. (1) Introduction (2) Motives and choice of form in the strategic alliances (3) Recent activities and analyses in domestic and global strategic alliances (4) Alternatives in the successful strategic alliances for Korean firms (5) Conclusions In choosing a firm, management should consider the firm`s professional qualification and differences of corporate`s culture. Management also should estimate potential sales, determine whether quality standards are being met, and assess servicing requirements in order to check whether the other firm is doing adequate job. Goals should be set mutually so that both parties understand what is expected, and the expectations should be spelled out in the contractual arrangements.