earticle

영어

In 1960s and 1970s, consumers and society mainly were interested in quality and cost of corporate`s products. In 1980s, particularly, 1990s, they became more concerned about environmental issues. The environmental policies and regulations of government against industries were at the beginning perceived as resource inefficiency, cost escalation and disadvantages in productivity and competition of corporates. Recently, however, the outcome of those policies and regulations such as environmentally-conscious manufacturing and environmental operations management not only are responding to the expectations of consumers and society but become the source of corporate`s competitive advantages. Corporates have to produce environmentally conscious "green" goods. Product management of comrporates have to observe pollution regulation and it further needs to prevent pollution in advance. Further, environmental operations management can be the most effective when it becomes lifecycle oriented(responsible from cradle to grave) or when it evaluates product life cycle.