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Several Korean firms are conducting successful operations in India. What would be their competitive strategies? To explore those, as a case study, this paper are to analyze LGEIL’s competitive strategies in India on the basis of Porter’s diamond model because LGEIL takes market leading positions in consumer electronics and home appliance industry of India in 7 years as shown the below mentioned

and . Now, she is writing one of the most successful business stories in Indian market. Market positions of LGEIL (2007) [표] Market positions of LGEIL (2000) [표] Through the comprehensive and deep analysis, our findings on recommendable competitive strategies in India are as follows; First, localized products to meet Indian customers’ needs and local production facilities and local R&D to comply with severe Indian quality environments shall be required. Second, market size for consumer electronic products due to Indian economic growth is being increased so companies in India should try to tap this market earlier than competitors. Third, building up wide distribution channel and network for after-service similar to spider’s thread and localized HR system designed by passion leadership are a must. Fourth, equipment with performance-oriented company culture anchored in localized organization structure, LGE-way vision, TDR innovation and rural marketing as a blue ocean strategy shall be highly suggested to gain competitive advantages in India. Lastly, strong resolution and fast execution can be also highly suggested as a wonderful strategy