earticle

영어

The purpose of this study is to analyze the effect of research and development on the new product launch performance between high-tech business and non high-tech listed on KOSPI. To accomplish the purpose of the study, working hypotheses were established based on the literatures about the impacts of research and development on the new product launch performance. In order to verify hypotheses, the data were collected from leader of each department, leaders of R&D, production, marketing department, and the members of R&D project team who all had experience in project or were participating in it. To analyze the collected data, the frequency analysis, factor analysis, correlation analysis, and multi-regression analysis were used. The results of the study are summarized as follows: First, in analysis on the impact of research and development on the new product launch performance, high-tech business than non high-tech listed on KOSPI were more significant. Second, in analysis on the impact of R&D system, R&D sub-system, R&D activities, and R&D circumstances on the new product launch performance, high-tech business than non high-tech listed on KOSPI were more significant.

한국어

본 연구는 첨단산업 연구개발이 비첨단산업 연구개발보다 신제품출시 성과에 더 긍정적인 영향을 미치는지 분석하고자 설문조사를 실시하였다. 설문조사는 2007년 5월 1일부터 5월 31일까지 설문지 700부를 배포하여 562부를 회수하고 응답이 부적절하거나 불성실한 설문지 53부를 제외한 509부의 설문지를 실증분석 하였다. 분석결과 첨단산업 연구개발이 비첨단산업 연구개발보다 신제품출시 성과에 유의한 긍정적 영향을 미치는 것으로 나타났다. 연구개발 체계, 연구개발 하부구조, 연구개발 관리활동, 연구개발 환경 등 4가지 연구개발 변수가 신제품출시 성과에 유의한 긍정적 영향을 미치는 변수임을 발견하였다