earticle

영어

The term ‘Postmodernism’ has been one of the most shared senses since the 1960s. Simply put philosophically, postmodernism represents a radical break with modernism. In terms of continuity, however, postmodernism can be understood as a cardinal logic of late capitalism. In the view of capitalism, postmodernism may be, allegedly, a radical modernism, deepening the ideology of capitalism deeply linked with commercialism. In this paper, I tried to explore some contradictions inherent in postmodernism as a principal logic of late capitalism. In Jameson’s terms, postmodernism overrides our world of daily life, bears witness to commercialism, and dominates even the unconscious. In this respect, postmodernism can possibly be no way out of modernity or, more precisely, totality because it provokes a prodigious expansion of a commercial “culture industry”. This is, as Habermas pointed out, why “modern project” should continue even in the era of postmodernism. To put it another way, postmodernism was too easily assimilated into the logic of capitalism to the extent that it arouses the commercial desire, resulting in the weakening of historicity and depthlessness, Postmodernism, in this light, can no longer be a deep suspicion of ‘metanarratives’. With the advent of late capitalism remained only “pastiche” and “schizophrenia”. So it is time to “wage a war” on the ideology of capitalism.