earticle

영어

To enhance the performance, the effectiveness, the efficiency of business performance in an organization, it has become popular to adopt IT systems into the organization. However, even though it is quite popular that an IT system would be enough to manage complex business processes more easily and more meaningfully, still the agricultural fields may not accept the IT as much as in other industries. There are diverse studies on investing the gap between agricultural industries and others, but many previous studies might focus on defining and illustrating the effect of factors in quantitative views. This study investigates the case of implementing an agricultural information system in NACF(National Agricultural Cooperative Federation). In the results, it cannot be adopted easily when the users may not understood the practical/realizable values of the system, so motivating the users to adopt IT into organizations would be less effective or meaningless when an end user of the systems would not understand the relationship between the improved performance and their own personal/private benefits. It could be understand the reason why an agricultural organization would hesitate to adopt agricultural IT system despite of its usefulness – First, when reducing costs by adopting IT system would not be considered as to cause the explicit revenues of the organizations. Second, when an individual employee would not consider the reduced costs not to be essential to their personal interests even though the benefit in their organizations to be possible.