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논문검색

창업가의 기술지향성, 마케팅지향성, 배경적 특성이 창업 교육 만족도를 통해 성과에 미치는 영향에 관한 연구

원문정보

A Study about the Effect of Market Orientation and Technology Orientation of New Firm Formation on Entrepreneurial Performance

정기수, 김재호

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초록

영어

This study desires to investigate the relation between market orientation, technology orientation, founder’s background, and foundation result, and which effect such variables bring to foundation result according to mediated relation of satisfaction for entrepreneurship education targeting new firm formations less than 7 years(Article 2 of Support for Small and Medium Enterprise Establishment Act), and did analysis of actual proof of such influence factors. Findings of this study are as follows. First, the background characteristics of the founder of the founding companies, gave a positive impact on the education satisfaction. Second, the education satisfaction of the founder had a positive impact on its founding results. Third, marketing-oriented properties had a positive impact on its founding results. Fourth, technology-oriented properties had a positive impact on its founding results. Finally, marketing orientation of the founding companies, technology-oriented property, did not have a positive impact on the establishment education satisfaction.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 선행연구 검토
 Ⅲ. 연구의 설계
 Ⅳ. 실증분석
 V. 결론
 참고문헌
 Abstract

저자정보

  • 정기수 Jeong, Ki-Soo. 석사, 중앙대학교 대학원 창업학
  • 김재호 Kim, Jae-ho. 조교수, 청운대학교 인문사회과학대학 미래창업학과

참고문헌

자료제공 : 네이버학술정보

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