원문정보
A Case Study of OTD(On Time Delivery) Strategy for the Shipping Liner 'M' in Global Economic Recession
초록
영어
Economy crisis are initiated by Lehman Brothers and global economy has been recessed. The economic environment has gradually been recovered but there are still some unfavorable factors exist, which were combined with over supply capacity and decrease in the quantity of goods transports globally. Those seriously make all liners' financial statement deteriorated and unexpected hikes of oil price had added, which leaded global economy to the endless plunge which can not see the turn around. Thus some recovery strategies have been emerged by global shipping companies in various aspects to save the operational cost. While these trials are proposed by global No.1 shipping liner that introduces new concept of service to the market in Sep,2011 called Daily Maersk Services which is brand new in terms of schedule reliability. In order to reduce the uncertainty of existing shipping transportation and possible extra cost in case of vessel delay or cargo rolling due to several reasons this is was not only to save the operation cost but also to serve the Absolute Reliability to for the customers.
목차
Ⅱ. 해운시황 및 불황기의 컨테이너 선사의 경영전략
Ⅲ. 불황기 컨테이너 선사의 실제 대응전략 사례 분석
Ⅳ. 'M'선사의 불황기 대응전략 사례 분석
Ⅴ. 결론
참고문헌
